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Setting Up Google Tag Manager

Step-by-Step Guide to Setting Up Google Tag Manager

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  1. Create a Google Tag Manager Account

    • Go to Google Tag Manager.

    • Click on "Create Account."

    • Enter your account name and select your country.

    • Click "Continue."

  2. Set Up a Container

    • Enter a container name (usually your website name).

    • Select "Web" as the target platform.

    • Click "Create."

    • Review the terms of service and click "Yes" to accept.

  3. Install the Tag Manager Snippet

    • After creating the container, you will see two pieces of code.

    • Copy the first code snippet and paste it into the <head> section of your website's HTML, ideally right after the opening <head> tag.

    • Copy the second code snippet and paste it into the <body> section of your website's HTML, right after the opening <body> tag.

  4. Publish Your Container

    • Go back to Google Tag Manager and click "Submit" in the top right corner.

    • Provide a version name and description (optional).

    • Click "Publish."

  5. Verify Installation

    • To verify that Google Tag Manager is working, open your website in a browser.

    • Right-click on the page and select "Inspect" (or press Ctrl+Shift+I on Windows/Linux or Cmd+Option+I on Mac).

    • Go to the "Console" tab and look for a message confirming that Google Tag Manager is loaded.

  6. Add Tags, Triggers, and Variables

    • In Google Tag Manager, click on "Add a new tag."

    • Configure your tag (e.g., Google Analytics, Facebook Pixel).

    • Set up the trigger to define when the tag should fire (e.g., on page view).

    • Save your tag.

  7. Test Your Setup

    • Use the "Preview" mode in Google Tag Manager to test your tags before publishing.

    • Click "Preview," then navigate to your website to see how tags are fired.

  8. Publish Changes

    • After testing, go back to Google Tag Manager and click "Submit" to publish any changes.

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By following these steps, you can successfully set up Google Tag Manager on your website, allowing you to manage and deploy marketing tags without modifying the site’s code directly.

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